Do you really know anything about cosmetics?
1st, What is cosmetics?
Cosmetics refers to rubbing, spraying or other similar methods, applied to human skin, hair, nails, lips and other parts, in order to achieve cleaning, protection, beautification, modification for the purpose of daily chemical industrial products.
According to the Regulations on the Supervision and Administration of Cosmetics issued by The State Council on June 16,2020, the definition of cosmetics covers a wide range of product types, including but not limited to foundation, lipstick, shampoo, shower gel, etc. These products are applied to human surfaces by smearing, spraying, or other similar means, designed to achieve the effect of cleaning, protection, beautifying, and modification. The wide use of cosmetics is not limited to cosmetic purposes, but also includes daily personal care needs, such as skin care, sunscreen, moisturizing, etc. In addition, according to different production processes and finished product status, cosmetics can be divided into multiple units, such as general liquid unit, cream emulsion unit, powder unit, etc., and according to the different purpose of use, cosmetics can be divided into hair use, skin care, beauty modification, perfume, etc. These classifications help consumers to choose the right products according to their own needs.
2nd, The development history of cosmetics
1. In ancient times
In the primitive society, some tribes were in offer sacrifices to gods or ancestors When its an event, its going to animal oil Fat is on the skin to make your skin tone look healthy and shiny, which is the earliest skin care behavior. Thus, the history of cosmetics can be almost inferred from the existence of human beings begin. From the 5th century BC to the 7th century AD, there were many legends and records about the production and use of cosmetics in various countries, such as Ancient Egypt People use clay curly hair, the ancient Egyptian queen with verdigris draw eye socket, need ass milk Bath body,ancient Greek The beauty Asbaszi is covered up with fish glue wrinkle And so on, there are also a lot of makeup appliances. It was also popular in ancient China rouge Wipe the cheek, use hair oil Moisturize the hair, foil the beauty and charm of the appearance.
2. The mineral-oil era
In the 1970s, a number of famous cosmetics companies in Japan were jointly sued by 18 women who suffered from severe black skin disease for using their cosmetics. This incident not only stirred the international beauty industry, but also promoted a major revolution in skin care products. Early skin care products originated in the chemical industry. At that time, it was difficult to naturally extract from plants, while the petrochemical synthesis industry was very developed. Therefore, the raw materials of many skin care products and cosmetics come from the chemical industry, and there are still many international and domestic brands that still use the raw materials of that era, with low price, raw materials are relatively simple and low cost, somineral oil The age is also the age of daily chemicals.
3. The age of natural ingredients
Since the 1980s, Skin expert Discovery: add a variety of natural raw materials in skin care products, have a certain moisturizing effect on the skin. At this time, the large-scale natural extraction and separation industry has matured, and since then, the natural skin care ingredients in the market! From land to sea, from plants to animals, all kinds of natural ingredients. Some people even go to inaccessible places to try to find special ingredients to create skin care miracles, including tropical rain forest. At this point, of course natural There are many that are words to amuse, Maybe most of the base material is still used mineral oil The ingredients of The Times, only occasionally add some natural ingredients, because the ingredients mix, corrosion and so on are still difficult to overcome. Some companies have been able to completely abandon the original industrial assembly line, to produce pure natural things, gradually forming some of the top and very focused plate。
4. The era of zero burden
Before 2010, zero burden products began to be popular in Europe, America and Taiwan. In the past, too pursued plants and natural skin care products because of the development of society, and in order to meet the requirements of more peoples special skin, there are more and more various additives in skin care products, so many skin care products are not necessarily natural. Many use of natural ingredients, mineral ingredients due to the product ingredients, caused unnecessary damage to the skin, even allergy, this to the skin care industry, the pursuit of zero burden is about to become the most substantial change in the history of skin care at this stage. After 2010, zero burden products began to birth, a batch of zero burden products, will dominate reduce unnecessary chemical ingredients, increase pure skin care ingredients as the theme, to used frequent cosmetics women friends brought new change, “zero burden” product reduces a lot of useless ingredients, skin care ingredients, for example hyaluronic acid、collagen protein And so on are activity Use, direct skin absorption, the product performance is extremely high temperate Even if again fragile The skin wants to use properly only, also does not have a problem commonly, accordingly, this can be the maximum makeup does not destroy the skin
The era of combination with beauty machines
Under the background of the rapid development of modern skin care technology, the combination of beauty instrument and skin care products has become a major trend in the beauty industry. Beauty instrument is not only a single beauty tool, but combined with special skin care products, can more effectively solve skin problems, to achieve whitening, anti-aging, moisturizing and other multiple effects. The beauty device is originally designed to improve the absorption efficiency of skin care products, and to provide customized solutions to different skin problems. Common beauty instrument functions include deep cleaning, skin tightening, pore narrowing, deep skin hydration and so on. In order to maximize the effectiveness of beauty machines, it is particularly critical to choose the matching skin care products.for instance:
When using a beauty instrument with high frequency vibration or hot compress function, the essence and facial mask with high permeability or high moisturizing effect can make the active ingredients penetrate deeper into the skin.
Choose the beauty instrument that can produce micro current or negative ion, use with deep cleaning mask, can effectively remove the dirt and residual cosmetics in the skin surface and pores, and achieve a more thorough cleaning effect.
Use radio frequency or micro current beauty instrument, with collagen and elastin rich compact skin care products, can effectively promote skin firmness and elastic recovery.
With ultrasound or import beauty instrument, using the moisturizing essence containing hyaluronic acid or nicotinamide can enhance the sealing ability of the skin to lock the water layer and improve the moisturizing effect.
With the progress of science and technology and the diversification of consumer demand, the combination of beauty instrument and skin care products has become the standard match of modern beauty and skin care. North bells continued innovation and product development in this area ensures their competitive advantage in the market, while also driving technological progress and product innovation throughout the beauty industry. Through the correct collocation of skin care products, consumers can not only enjoy the skin care advantages brought by technology, but also experience unprecedented beauty effect.
3rd, The classification of cosmetics
1. Classification by effect
Clean type: used to wash the skin;
Skin care type: this kind of cosmetics such as cleaning cream, facial cleanser, bath agent, shampoo and hair lotion, shaving cream, etc.;
Basic type: before makeup, the basic treatment of facial hair. This kind of cosmetics such as all kinds of face creams, honey, makeup water, facial mask, hair milk, hair gel and other hair fixing agents;
Beauty type: beautification products for the face and hair. This kind of cosmetics refers to rouge, lipstick, eye shadow, hair dyeing, hair style processing, fixed and other supplies;
Efficacy type: the daily chemical products between drugs and cosmetics. This kind of cosmetics such as coolant, deodorant, hair remover, hair remover, hair dye, insect repellent, olive essence and so on.
2. Classification by use
Skin cosmetics: refers to facial and skin cosmetics. This kind of cosmetics, such as all kinds of face creams, baths, etc.;
Cosmetics: refers to cosmetics for hair. This kind of cosmetics such as shampoo, mousse, spray hair spray, etc.;
Beauty cosmetics: mainly refers to facial beauty products, including fingernail hair beauty products;
Special function cosmetics: refers to the addition of cosmetics with special effects.
3. Classification by dosage form
Fluquid: facial lotion, bath liquid, shampoo, lotion, perfume, skin cleansing water, makeup remover solution, essence, stock solution, etc.;
Lotion: honey, milk, hair care milk, essence milk;
Cream cream: moisturizing cream, foundation cream, shampoo, concealer, hair cream, cream, makeup cream;
Powder: fragrance powder, talcum powder, powder powder, cleansing powder, honey powder;
Block: powder cake, blush powder, lipstick, hair wax;
Oil: makeup remover oil, moisturizing oil, moisturizing oil, essence oil.
4. Classification by object
Cosmetics for infants: delicate skin, weak resistance. Preparation should choose low irritant raw materials, essence should also choose low stimulating excellent products.
Juvenile cosmetics: juvenile skin is in the development period, the skin state is unstable, and easy to grow acne. Can choose to adjust the secretion of sebum raw materials, prepare weak oily cosmetics.
Ladies cosmetics: ladies cosmetics should be considered according to their skin conditions and age. Generally speaking, dry skin and oily skin to choose protective cosmetics before 20 and 30 for protection and moisturizing.
Mens cosmetics: men belong to fat skin, should choose raw materials suitable for fat skin. Shaving cream and afterfluid are special cosmetics for men.
Pregnant women cosmetics: women during pregnancy, because of estrogen and progesterone secretion increase, skin protection and repair of energy is insufficient to cope with the increasing melanin, cause melanin, cause skin pigment, skin is the most afraid of ultraviolet and radiation, they will quickly break the defense ability of skin, make skin energy, pregnant spot in the face at any time, at the same time, attenuation of skin energy against the resulting skin water storage ability and cell metabolism, water shortage, dry, oil, acne, blain blain, sensitive and even inflammation and a series of skin problems. Therefore, pay special attention to skin care during pregnancy.
5. Classification by function
Cosmetics according to the functional classification can be divided into common cosmetics (also known as non-special cosmetics) and special cosmetics.
Ordinary cosmetics:
General hair supplies: hair oil, hair wax, hair milk, hair dew, hair pulp class
General skin care products: 1, general skin care products: cream, lotion, oil, toner, body, bath 2, easy to touch the eyes of skin care products: eye skin care, mask, face washing
General makeup products: 1, general makeup products: foundation, powder cake, rouge, apply body makeup category 2, eye makeup: eyebrow drawing, eye shadow, eyelid, eye hair, eye makeup remover 3, lip protection and lip makeup category: lip balm, bright lip oil, general color lipstick, lip pen
Generally refers to the toenail supplies: repair class, painted color class, clean bleaching class
General aromatic products: perfume, toilet water
Special cosmetics: hair education, hair dye, perm, hair removal, milk, bodybuilding, deodorization, freckle, sunscreen cosmetics are more special cosmetics.
Hair care cosmetics are cosmetics that help hair growth, reduce hair loss and hair loss.
Hair dye cosmetics are cosmetics that work to change your hair color.
Perm cosmetics refer to cosmetics that change the curvature of the hair and remain relatively stable.
Dilation cosmetics refer to the cosmetics with the effect of reducing and eliminating body hair.
Beauty milk cosmetics refers to the cosmetics that contribute to the breast fitness.
Bodybuilding cosmetics are cosmetics that help to make the body fit.
Demelant cosmetics are cosmetics that help eliminate armpit odor.
Plakle cosmetics refer to cosmetics used to reduce pigmentation of the skin.
Sunscreen cosmetics refer to the cosmetics that can absorb ultraviolet rays and reduce the function of skin damage caused by sun exposure.
4th, The effect and effect of cosmetics
The anti-aging effect of skin care products skin aging has universal, multiple, progressive, degenerative, degenerative and other characteristics. In the skin structure and physiological function, the main manifestations are increased epidermal thickness, severe atrophy or hyperplasia can appear in different sites, and keratinocytes and melanocytes have a certain degree of nuclear specificity.
1. Anti-aging principle
The effects of anti-aging active substances include: removing free radicals; improving cell proliferation rate; delaying the degradation rate of extracellular matrix, so anti-aging cosmetics need to choose excellent skin care agent to supplement enough nutrients for the skin to achieve deep nutrition. At the same time, but also to slow down the loss of moisture in the skin, to protect the skin.
2. Efficient sun protection
Sunlight exposure is an important reason for accelerating skin aging. Therefore, anti-sun exposure, anti-ultraviolet radiation is the necessary products of anti-aging cosmetics.
3. Deep moisturizing
Although there are many factors that promote skin aging, the amount of water content in the skin is the main factor to keep the skin soft and elastic and prevent aging.
4. Inhibit protein drunk activity and increase protein synthesis
The skin is composed of collagen and elastin. The state of the skin depends on the loss of protein and the ability of the cells in the skin to synthesize protein. Elastin degradation and degradation, will lead the skin to loss of elasticity, relaxation, wrinkles and other aging symptoms. Therefore, delaying the degradation rate of elastin is also one of the design principles of anti-aging cosmetics.
5. Free radical removal
As can be seen from the mechanism of skin aging, skin aging is related to the weakened antioxidant function and increased free radicals in the body. Therefore, removing free radicals has become a research hotspot of anti-aging cosmetics.
6. Anti-aging effect
For the anti-aging effects of Chinese herbal medicine, scientists propose the following main mechanisms of action.
Delard cellular aging extracts of astragalus and ginseng can extend the longevity of cells, including fibroblasts of human skin.
Radradical scavenging includes superoxide and hydroxyl radicals, which have highly oxidized capacity and cause skin and body aging. Experiments show that many Chinese medicinal materials have strong antioxidant effects.andra and notoginseng extract can effectively inhibit lipid peroxidation and the production of malondialdehyde. Flavonoids in the extract can improve the biological activity of antioxidant enzymes in cells and can promote the synthesis of SOD and GSH-PX enzymes, thus reducing lipid peroxidation. In addition, Salvia miltiorrhiza contains active compounds of Salvia miltiorrhiza acid and C danphenolic acid, which is an effective free radical scavenger, and can also inhibit lipid peroxidation and platelet aggregation.
Restorative collagen collagen is the most abundant human protein, accounting for 25% of the total protein. It is an important part of the dermis. It is a supplementary soluble protein, mainly existing in the skin, teeth, bones, tendons and other parts. With aging, the ability of collagen to respond to physical stress will gradually decrease, because hydroxyproline is the most important and stable amino acid in the skin collagen, and its relative content can indirectly reflect the collagen content in the skin, and also reflect the aging degree of the dermis. Studies have shown that many traditional Chinese herbal medicines can not only scavenge free radicals, but also have the ability of collagen repair. The extract of Poria cocos can increase the content of hydroxyproline and inhibit the cross-linking of collagen molecules; the formula of yellow essence and barbary wolfberry seed can effectively increase the content of hydroxyproline and promote the propagation of fibroblasts, and C can improve the activity of SOD, increase the content of hydroxyproline and improve the elasticity of skin.
The epidermis part of the immunomodulatory skin is a natural line of defense against antigen invasion, with the outermost layer of the epidermis is the cuticle and the lipid bilayer. Many immune function responses decline with age. When the immune system is not functioning properly, it can have a negative impact on collagen and elastin, delaying wound healing. In Chinese herbal medicine, schisandra extract can improve the activity of macrophages and enhance the effect of SOD; the main active ingredient of Panax notoginseng is saponin, which not only has strong free radical scavenging ability, but also regulates the immunity of skin. In addition, dodcuta extract enhances immunity by increasing the synthesis of interleukin-2.
Promoting skin micro circulation skin micro circulation helps to efficiently provide nutrients to the skin, support cell metabolism, and regulate body temperature, which is important for skin care and delay skin aging. Salvia miltiorrhiza extract can improve the blood circulation of skin capillaries; Angelica and Bletilla extract contain flavonoids, not only are powerful antioxidants, but also can effectively improve blood circulation, thus delaying skin aging.
7. Medication effect
First of all, medicinal cosmetics are not medicine, it is just a skin care product. The main role is to moisturize the skin, protect the skin, for some skin diseases can also play a role in some adjuvant treatment. Such as angelica beauty cream, etc. Protein, amino acids and other nutrients in angelica have the effect of whitening human skin, improving skin health, slowing down skin aging, and can achieve the treatment of chloasma, freckles and other beauty purposes. There are also angelica dahurica, bletilla striata and other preparations, used to moisturize the skin, to prevent rough and chapped skin.
However, the choice of medicine sex beauty cosmetic needs to be the right medicine. The incidence of allergic reactions to pharmaceutical cosmetics is higher than that of general cosmetics, because some chemical drugs are easily sensitizing drugs. So in the process of use, if the skin itching, red bumps and other phenomena, should immediately stop using and to the hospital to ask a dermatologist for examination and treatment.
In addition, there are many kinds of skin on anyones skin. Generally, these often bacteria not only will not have any adverse effects on the skin, but also can make the skin form a normal physiological cycle, playing a role in preventing other bacteria and mold reproduction and invasion. If the common drug cosmetics, on the one hand, it will make the pathogenic bacteria resistant, on the other hand, in killing the pathogenic bacteria at the same time, but also kill the common bacteria on the skin, to bring difficulties to the treatment of the disease, and may also appear new infections. Therefore, when the disease is cured, we should stop using medicinal cosmetics, and do not use them for a long time.
8. The role of color makeup
The role of skin care beauty: make up is to beautify the appearance. For example, with nutritional cosmetics can make the skin smooth and beautiful; with foundation cream can adjust the skin color of the skin; with the eyebrows can change the shape of the eyebrows; can make the eyes soft and vivid; blush can make the face bright and ruddy.
2, the role of bodybuilding and fitness: makeup can not only fu face beautiful, but also can protect the skin. For example, using sunscreen can protect the skin from sunlight stimulation and damage; using massage cream can increase skin elasticity, place grade skin aging; using toner can make facial pores shrink, smooth and delicate. It can be seen that health and beauty are a dialectical unity.
3, the role of correcting defects: using makeup means to make up for or correct facial defects is one of the important functions of beauty makeup. Makeup can correct the eyes, correct the shape of the eyes, small eyes, and correct the hanging or drooping eyes; lipstick can plump the thin lips, thin lips, and blurred lips with clear outline.
9. Side effects
Many women pursue fashion and pay attention to beauty when making up, and the side effects of various cosmetics are often not enough attention to. Actually, cosmetics (including all kinds of hair shampoo, hair dye, skin cream, cleanser, nail polish, etc.) are chemical synthesis, it has the function of the human body protection and beautification, also sent a variety of harmful substances, stimulate human body skin, some also can cause skin edema, itching, spotted rash, such as “cosmetic dermatitis”.
Common cosmetics in life are mostly made of various pigments, spices, preservatives, fungicides and other raw materials. Some special uses of cosmetics also need to add hair education, hair dye, perm, milk, bodybuilding, deodorization, freckle and sunscreen and other ingredients. After some people use, often appear cheek redness, water, itching, dermatitis and other damage to the face or cause skin metamorphosis, especially for a long time to use hair dye, not only easy to cause contact dermatitis, but also cause some other diseases. In cosmetics, counting the side effects of hair dyes can cause the most allergic reactions. According to the investigation, the extensive use of hair dye is prone to blood disease and Hodgkins disease.
Therefore, the side effects of cosmetics should not be ignored on the one hand should be used as little as possible, do not abuse; on the other hand, must choose good quality, small side effects, suitable for their skin characteristics of cosmetics. Special care should be taken to those people who have a history of skin allergy. If cosmetics have adverse reactions to the skin, they should be stopped immediately. Another source of side effects is the deterioration caused by improper use. Usually the most important ingredients of cosmetics are oil and water, The breeding of microorganisms also requires water, So, as long as it contains the water, Will cause bacterial contamination, rancidity, Other moisturizing ingredients such as glycerol and polyols can provide carbon sources for microorganisms such as bacteria, Major components, such as proteins and amino acids, provide the best source of nitrogen for microorganisms, During the use of the cosmetics, Product switches in direct contact with the finger may be nearly a hundred times or more, Very easily accelerate the infection of microorganisms such as bacteria, Therefore, if the so-called preservative or antibacterial agent is not added appropriately, It is easy to cause the oxidation or pollution and deterioration of cosmetics.
10. Against ultraviolet rays
Excessive ultraviolet light may cause skin burns at any time, appear erythema, blackening, peeling and other terrible allergic symptoms. So after wiping basic maintain product, must besmear bask in article again. But the component of some bask in goods is also one of the factors of allergy, should choose a few components simple physical bask in goods, and avoid daub directly on the skin table as far as possible, so the stimulation to the skin is relatively less.
11. The "safe season change" of cosmetics
Allergy is caused by skin lack of water and imbalance of oil and water. We should timely adjust your maintenance products during the seasonal period. If the maintenance products can not timely replenish water and control oil, you can imagine that the face can not bear it. Once the problem occurs, some people will stop using cosmetics, leading to skin malnutrition. Some people can use curative effect to maintain goods again, increased the burden of the skin instead. So, the urgent task is to prepare a few formula soft skin care products, such as cold film, sensitive face cream, cell emulsion cream, in order to calm subcutaneous nerve, reduce the occurrence of allergy.
For skin sensitive people, if you want to use new cosmetics, should do skin test, method is to use cosmetics daub in the wrist inside skin is tender place, a night or 2 a 3 days, to observe the reaction, if abnormal reaction, such as inflammation, red, rash, etc., must avoid the use of the cosmetics.
If you suspect that your allergy is caused by the skin care product you are using, stop using it and try something you are very used to before, or use allergic skin care.
In the Oriental aesthetic view, white and red as if blowing the broken skin is good, but this is often the most prone to allergic skin, so you must be very careful when using cosmetics!
5th, The use of cosmetics
1. Choose skills
For people with sensitive skin, cosmetics had better not choose too fragrant smell. Because the smell of fragrant skin care products mostly contain a variety of spices, the chemical composition is complex, easy to cause allergies. At the same time also contains alcohol and fruit acid components, and alcohol and fruit acid to the skin stimulation is big, to the sensitive skin is undoubtedly worse. In general, sensitive skin allergy symptoms vary from person to person, its performance is different, if some people when using skin lotion allergy may have some itching, and some people will appear redness, burning, tingling, so as long as it is the first time when skin feel wrong, will stop using this skin care products, dont think it is normal reaction and so on.
Autumn, the person with sensitive skin does not consider moisturizing, repair function only when changing skin care products, suggest each person should choose according to his skin quality characteristic. When buying, had better choose to have mark “sensitive skin uses” or have “low allergy”, “test by dermatologist” the product such as word. Because autumn is a season prone to allergies, preventing skin allergies can not only rely on skin care products, in the diet to control raw and cold food, seafood and stimulating substances, maintain adequate sleep and appropriate physical exercise, in order to increase the bodys resistance and adaptability. If possible, you can go to the hospital to do the allergen testing, so as to take the corresponding preventive measures.
2. Methods of use
Do not appear sensitive phenomenon, change into a whole set of sensitive skin special maintenance products because this is very unsafe, once the skin is allergic, become extremely delicate, if a series of cosmetics at this time, it is easy to bring harm to the skin. So do not replace all at a time, you can start from the last procedure of the product such as late cream or emulsion, gradually replace all, can also stop with stimulating products first, such as products containing alcohol or fruit acid ingredients.
When a lot of acne grows on the face, the skin is not clean. If you think so much acne because the skin is not clean and strengthen the cleaning, it is easier to stimulate the skin. Acne may be a symptom of sensitive skin, or adult acne because of pressure, then go to see a doctor, but not blindly wipe acne products, or exfoliate or deep cleaning, these can stimulate the skin more.
Do not put the cleanser directly on the face rub did not rub the foam cleanser will be tightly attached to the surface of the skin, damage to the sebum membrane. The correct method is to add water to rub foaming first, because the detergent after foaming can play a cleaning effect, and the foam is softer than the foaming foam. When washing your face, wash the T part first, and wash it off gently with warm water.
Pay attention to regular cleaning powder to know not clean cosmetics, will make the skin very sensitive, so the makeup equipment must be cleaned, because the oil on the face will be sucked away by powder, suction powder full of oil contact with the air, it is the best breeding place for bacteria. With dirty dirty powder is not only unsightly, and easy to make the skin become fragile or grow acne. A week to clean a powder, with a special cleaning agent or mild soap can be, after washing with a face towel press water, and then dry. Choose makeup tool cleaners, we must pay attention to choose professional detergent for treatment. In daily life, the high frequency of makeup is based on the base makeup. The foundation is heavier than other makeup, so the base makeup tools are more likely to breed bacteria. Use beauty makeup brush special cleaning solution, spray on the daily use of the brush head, wipe the soft cloth to clean.
The skin is dry and itchy, do not use moisturizing cream because of the thick and sticky maintenance product, it is a burden to sensitive skin, so do not use when the skin feels dry and itchy. Too oil is too moist maintenance products, easy to stimulate sensitive skin, but also not easy to absorb, the choice of “emulsion” texture is more suitable for sensitive skin than cream and essence.
Dont try to use powder to cover the red red dry skin because this may be your skin is inflamed, and the inflamed sensitive skin should stop wearing makeup first. Ordinary makeup tools will aggravate the inflammation of the skin, brush honey powder must choose pure wool pure manual painting, even sensitive muscles can also create clear naked muscles.
3. Use skills
Use rouge brush to take appropriate amount of cheek color, on the back of the hand and the makeup effect. At the connection from the temple to the center of the cheekbone and the center of the ear.
Use foundation and lipstick for many women, because this is very direct, white lips red. But these two things alone are not enough, unless you think it is better. Every part of the average persons face has something to beautify. There are three things to add to the cake. Thats concealer, rouge, and eye shadow.
Concealer: Since the creation of concealer in 1954, various effective products improved by new technology have emerged, such as antibacterial, sunscreen, moisturizing ingredients, etc. Here tips for using concealer: Choose one that works with your skin color. Apply to the central point of the defect, and then sweep all from the inside out with a small brush. If you want to cover up dark circles, you can choose a concealer lighter than skin color, gently daub from the bottom and up. If used to cover the scar, must choose two lighter color than skin color.
Eye shadow: eyes are the window of the soul, more makeup. Note that the eyebrow must be trimmed frequently, as it affects the contour of the entire face. When pulling the eyebrows, it must be pulled out along the growth direction of the eyebrows, try to clean up the miscellaneous hair under the eyebrows to highlight the eyebrow line, and start with the shape of the eyebrow bone, and the eyebrow tail must keep slender. Want to make sparse eye eyebrow look plump, can use eyebrow to sweep to cooperate the eye shadow powder of your hair and skin color, make look natural and downy.
Rouge: Rouge can be used to strengthen and improve the outline of the cheeks. Whether you want to look gorgeous or healthy and natural, you must choose a kind of rouge that can match your skin color. The rouge of light color suits general skin color, and strong color and lustre suits the color of dark dumb skin color more. When rouge, should be a big rouge sweep to sweep rouge evenly on both cheeks. Remember to patiently sweep the rouge slowly point by point, do not sweep a lot of rouge in the same part. You can also gently sweep the rouge in the forehead, sideburns, jaw and other places, to make the skin color looks more ruddy. If want to make facial contour more prominent, can try to sweep rouge powder at buccal bone, but want to sweep evenly downy, do not sweep rouge into a rectangular shape, make makeup look appears unnatural. You can also use rouge milk, which is smoother than using powdered rouge, but the disadvantage is that it is more difficult to use. It is best to use the fingertip to touch a little first, let the heat of the hand make it gently dissolved, easy to apply when easy uniform. On the carving of makeup look, ordinary female and professional color makeup division are same, the delicate degree of makeup face is hard demand, the modification of freehand base or eye shadow, face outline leads to makeup look rigid, lack of clever.
6th, The trend of the use in combination with the beauty instrument
When the author visited the terminal market, he found that many cosmetics brands had entered the beauty instrument market, launching skin care auxiliary tools such as facial cleanser and import instrument, and matching the brand skin care products for joint sales.
1. Many cosmetics brands have launched beauty instruments
Recently, Tmall New Product Innovation Center released the “Upgrade Road of Extreme Consumers · Beauty Care Category Trend Report”, which shows that the sales amount of Tmall beauty instrument increased by 146% in 2017. According to the data of JD Home Appliances, the sales of personal care appliances on JD platform have maintained a rapid growth for three consecutive years, with an average annual growth rate of 70%. The sales of US containers in 2017 increased by more than 10 times compared with 2015.
Standing in the beauty instrument fire tuyere, cosmetics brands into the beauty instrument market, the cleansing instrument, import instrument and other skin care auxiliary tools, with the brand of cosmetics in the form of boxes for joint sales.
It is understood that in August last year, SK-II launched a magnetic micro-vibration import instrument (SK-II reverse magnetic gyro) for the new RNAPower micromuscle series, paired with the new SK-II micromuscle in the form of package; LOreal Paris launched the enzyme eye essence muscle base fluid and cooperated with QBL (Queen) beauty instrument to produce beauty instrument suitable for its own brand cosmetics; OLAY tightened the magnetic import mask instrument to assist its sleep mask products, and DHC has its own beauty instrument products many years ago. In addition to the addition of SK-II, LOreal Paris, OLAY and other international first-line brands, many imported products and domestic brands responded quickly and used the way of cosmetics with auxiliary beauty instruments for sales.
What is the unique market competitive advantage of cosmetics with beauty instrument and joint sales mode? Many brands have said yes. To introduce amino acid small white brush, with apple amino acid cleanser sales flower white, for example, flower white brand, said consumers buy cosmetics equipped with beauty instrument, more value, skin care more professional, “tool + skin care design, can use the most simple way in the fastest time to achieve the best effect, meet the needs of consumers lazy care”.
When the author visited the LOreal Paris counter, he also found that BA would recommend cosmetics boxes with beauty machines to consumers, saying that such boxes products are cost-effective, and emphasized that when cosmetics and beauty machines are used together, it can more promote blood circulation and absorption, and bring consumers different skin care experience.
Of course, there are also many people in the industry believe that, at present, the domestic beauty instrument market has good and bad efficacy, products, brand power, foreign products expensive, skin care time, high cost. In addition, the production and technology cost of beauty instrument is higher, and need long-term use to have the effect, consumers spend longer time to buy decisions, the promotion cost is higher. Therefore, it is particularly important to choose a professional capacity instrument cooperation manufacturer. So like QBL (Queen) Beauty Instrument Co., Ltd. and other established manufacturers have become a lot of big cosmetics manufacturers to compete for business partners.
However, although the beauty instrument category itself has a large market difficulties, the combination of cosmetics and customized beauty instrument can indeed really learn from each other, so as to drive the market development of the beauty instrument market. New west mystery chairman xiao-kun liu said brand choose cosmetics with beauty instrument model has two advantages, on the one hand, the daily use of beauty instrument will consume more products, consumers in cosmetics with beauty instrument model get good product experience, will improve the purchase rate of new products, to drive the sales of cosmetics. On the other hand, the beauty and skin care effect of cosmetics is also inducing consumers to cultivate the habit of using beauty machines and promoting the popularity of beauty machines.
2. The impact of beauty instrument and cosmetics on brand sales
Although there are many advantages in selling cosmetics with beauty devices, is this model really as good as brands expect in online and offline sales?
It is reported that in August last year, on SK-II Tmall Super Brand Day, nearly 10,000 new reverse magnetic small gyro sold out; LOreal Paris triple elastic ice massage beads were evaluated as “affordable version small black bottle”, “anti-old essential”; OLAY introduced the mask, sold 846 sets, sold more than 3000 sets, sold two days.
Through entering Tmall, Vipshop, Jingdong and other channels, attaches importance to new sharing communities such as Xiaohongshu and TikTok, marketing a series of activities such as brand 818 Bestie Festival, online and offline efforts together, realizing the unit price of store customers is more than 1000 yuan. In addition, the use of big drama soft planting of entertainment marketing, let and small white brush product image consistent with the white Jingting when the star endorsement, has brought to the flow of billions, listed 3 months strong sales 300,000 sets.
Not only that, some offline stores also tasted the sweet, the reporter learned that in Bengbu, Anhui heartthrob cosmetics store, a monthly sales of as high as 100, the store accounted for 15% of the total collection of the brand, become a phenomenon.
Heartthrob cosmetics shop founder QiXiaoMing introduces to the reporter, the agent of flower white brush item in the form of 1 + 1 joint sales, product collection rate is very high, ” although in the offline marketing cosmetics collocation beauty instrument has certain difficulty, but give full attention, the implementation of consumer sun single return red envelopes and a series of promotional activities, achieve subscription and receivable indicators, manufacturers, commission, this model can also become a good drainage tool.”
In Lius view, cosmetics and beauty devices are easier to attract young consumers with e-commerce sales and social network communication.”Let the Internet celebrities and stars loved by young consumers act as KOL on Xiaohongshu, TikTok and Weibo, constantly entering the attention of consumers as beauty bloggers and wechat business. In addition, consumers fear of early ageand taste new things, cosmetics and beauty devices are more likely to be made into star single products”.
And, in terms of the current overall market performance, many people think that the brand using cosmetics with beauty instrument is still only in the transition period of testing the water, cosmetics with beauty instrument sales still have a lot of space.
It is understood that most of the cosmetics stores did not take the front store backyard mode management mode, cosmetics with beauty instrument mode has not been the attention of the store owner, in the store like chicken ribs. Most of these stores have not introduced such products or have not been displayed separately, and there is almost no dynamic sales, not the key recommendation of the shop assistants, and the corresponding use habits of consumers have not been cultivated.
Guangzhou wheat ear enterprise management consulting co., LTD., general manager, said cosmetics with high quality skin care tools, undoubtedly increase the high cost of production and promotion, collocation free beauty instrument on the market and a lot of inferior quality (except, of course, big brand), use sense and quality is not guaranteed, not only does not help to promote brand image, but make consumers form dependence, accept gifts only reluctant to buy beauty instrument habit.
Play to the value of the beauty instrument is the key to success
At present, many brands chose cosmetics with beauty instrument, although can complement each other, but there are many market difficulties. So in the future, can this model go long-term in the future? What is the key to success?
In the authors opinion, ” beauty instrument is expected to develop into a necessary single product like lipstick. The mode of cosmetics with beauty instrument can cultivate consumer habits and improve product experience, which is a good stepping stone. In the future, it is expected to become a new trend of brand marketing and be selected and accepted by more brands.
With consumption increasingly specialized, combining industrial design with existing skin care products is an inevitable trend, but, cosmetics with beauty instrument this model to go far, but also need to find a breakthrough.
Hu Zhijun, general manager of Anhui Meili Plus points, said that in the future, cosmetics with beauty instrument need to improve consumer education, will be more easily accepted by consumers, with broad development prospects, become a tool to attract and improve customer order, otherwise, will be submerged in the flood of brand development. The use of KOL and social e-commerce platforms to do a good job of youth marketing, do a good job of product content, and establish a good reputation of products are the focus of the next development of each brand.
In addition, served as a well-known enterprise general manager zhang by rui also think, at present, the market beauty instrument core technology content is not too high (after all, like QBL (queen) beauty instrument co., LTD., 30 years professional research and development production of beauty instrument manufacturer is not much), cost is generally in 10 to hundreds, cosmetics brand beauty instrument cost control in the retail price, the future this model is easy to survive in the market.
However, in the future, the model of cosmetics with beauty instrument wants to usher in a blowout development, promote the consumption of products, drive the beauty instrument market to a higher level, manufacturers still need to make some efforts. Zhang Chengrui said, ” Only by strictly adhering to product quality, increasing the cost investment in research and development, carrying out large-scale consumer education, and giving play to the unique strong marketing ability of cosmetics brands, can representative brands drive this model to highlight the encirclement.”
7th, Cosmetics maintenance criteria
1. Stay away from the bathroom
The air humidity of the bathroom is often very high, the environment of high humidity is not conducive to the safety of cosmetics, in the midsummer season, even easy to appear damp, mildew, water phenomenon. In addition to cleaning, beauty machines, skincare and makeup should be kept away from wet bathrooms. More commonly used cosmetics, beauty instrument, generally put on the dresser, less used can be put in the drawer. Buy it now, dont hoard.
The use period of mascara is 6 months after more than 6 months should be eliminated, because the use of mascara to constantly pull, which makes the eyelash fluid is easy to harden and deteriorate; in addition, mascara close to the eye, dry or hard will have an impact on the skin. Therefore, the mascara used in opening can not be used again after six months.
2. Pay attention to sunscreen
Like to make up, it is the standard 9 to 5 office clan, even in the summer also can need not use sunscreen and use directly bask in foundation. Because the 9 to 5 OL people, only in the sun in the morning and evening to work, coated with sunscreen and foundation, is double airtight, resulting in skin double double oil double waste. Direct use of sunscreen foundation, also need to pay attention to the following three points: must choose the foundation with sunscreen function, the best index is both SPF15, PA + + can prevent UVA and UVB ultraviolet foundation. Skin care products should also be adjusted accordingly, to choose water quality, curry, emulsion products, thin and light without oil. After washing a face, want to pat on makeup water quickly, supplement water on the one hand, tighten skin on the one hand. After the application of the moist oil-free skin care lotion, let the skin reach the maximum water protection before the makeup, so that the effect of makeup will be longer.
3. Management methods
Collection: First, all the cosmetics scattered in the bathroom, dressing tables, travel bags and other places together, and then start sorting.
Elimination: Eliminate products for more than 2 years; products that have not been used in the past 6 months should also be discarded, because you will use them in the future!
Observation: What are the main colors left after the analysis? What kind of cosmetics do you use every day? The analytical conclusion can be used as a guideline for buying cosmetics to help you avoid spending money on cosmetics that you already have or dont use.
Management: organize two sets of cosmetics: one for home and one for travel; it is best to prepare a small makeup bag.
4. Detailed rules for storage
Like clothes change seasons need to receive the same, cosmetics, maintain goods also need to change seasons to receive. When doing change season to receive, will be close to expired product throw away, the color that does not suit oneself to others, finally left, can do the maintenance work before collecting.
Maintain article: also be to use cotton to dip in alcohol first, wipe the edge of bottle cap and bottle mouth clean. This not only has the disinfection effect, but also cleans the oil and wax quality of the bottle mouth, and then seals the bottle mouth with tape to prevent liquid evaporation and dry.
Lipstick: with a clean face tissue will and lip contact part, gently wipe off a layer, can be put up.
Eye shadow, blush, powder box color makeup products: with clean cotton, will already used, dirty powder, then with cotton (or cotton) dipped in alcohol, powder box shell, edge, mirror again, then open on the sun is not direct, air ventilation for 5 minutes, cover up can receive the cabinet or makeup box.
5. Pay attention after pregnancy
Women who love beauty like to make up, because after making up, appear more young and beautiful, radiant. Everyone has the heart of beauty, and makeup is not forbidden originally. However, when you are pregnant, you should be aware of the harmful chemicals contained in certain cosmetics. What cosmetics should pregnant women ban?
Hair dye According to foreign medical experts investigation, hair dye can not only cause skin cancer, but also cause breast cancer, leading to fetal malformation. So pregnant women should not use hair dye.
Cold hot essence according to French medical experts for many years, after women are pregnant, not only the hair is very fragile, and easily fall off. If the chemical cold perm perm, more will aggravate hair loss. In addition, chemical cold perm will also affect the normal growth and development of the pregnant womans body, and a few women will also have allergic reactions to it. Therefore, pregnant women should not use chemical cold hot sperm.
Lipstick lipstick is made up of various oils, wax, pigments and spices. The oil usually uses lanolin, lanolin will adsorb various heavy metal trace elements harmful to human body in the air, but also may absorb Escherichia coli into the fetus, and there is a certain permeability. After pregnant women apply lipstick, some harmful substances in the air are easy to be adsorbed on the lips, and with the saliva into the body, so that the fetus in the pregnant womans abdomen victims. In view of this, pregnant women had better not apply lipstick, especially do not apply lipstick for a long time.
In addition, the quality of some cosmetics is disturbing. Health and epidemic prevention station in Guangdong province once checked 100 kinds of market sales of cosmetics, the test found: some cosmetics contain lead, mercury, arsenic and other harmful elements to human body, a lot of black hair and hair dye kind of cosmetics contain high amount of lead, some also contains high amount of copper, and some cosmetics contain a surprising number of bacteria. In particular, most cosmetics have not been safely tested by the relevant departments. Therefore, pregnant women should be careful of the harm of cosmetics to their own health and future generations.
8th, How to use cosmetics safely
1. Cosmetics exceeding the standard are prohibited
The “mercury” product whitening or freckle effect is very fast, let the skin look very fair. However, “excessive mercury” products can destroy the normal physiological structure of the skin, produce abnormal skin pigmentation, appear “nigroderma”, and even damage the nerve, digestive and endocrine systems, resulting in damage to the viscera.
Correct choice
Choose cosmetics, to consider from the following two aspects:
1.1 Quality of the cosmetics
First of all, the most important thing to choose cosmetics is to see whether the quality is guaranteed. Generally speaking, the cosmetics of famous brand is better, because the equipment of famous factory is good, the product standard is high, the quality is guaranteed, and famous brand products are generally trustworthy products, it is more safe to use. Can not buy cosmetics without manufacturer and commodity logo, at the same time should pay attention to the product without inspection certificate and production license, to prevent counterfeiting. Also pay attention to the production date of cosmetics, general cream, cream, honey products as far as possible to buy the factory within a year.
1.2 Learn to identify the quality of cosmetics.
① Identification from the appearance: good cosmetics should be bright colors, elegant and soft. If the color is found to be gray, different shades, then the quality of the problem. If the appearance is cloudy, oil and water separation or flocculent, paste dry shrinkage has cracks, it can not be used.
② From the smell of recognition: the smell of cosmetics some quietly elegant, some strong, but are very pure. If it has a pungent smell, it is a fake or deteriorated product.
③ Identification from the feeling: take a little cosmetics gently daub on the skin, if it can be evenly and compact attached to the skin and have a smooth and comfortable feeling, is the texture of cosmetics. If there is rough, sticky after daub, even skin itchy, dry, it is inferior cosmetics.
2. Choose cosmetics
Choose cosmetics according to personal and environmental factors, in addition to the quality of cosmetics, but also to take into account the user and environmental factors.
① According to the skin type: people with oily skin should use refreshing emulsion skin care products; people with dry skin should use nutritious and moist skin care products; and neutral skin people should use mild skin care products.
② According to age and gender: childrens tender skin, less sebum secretion, must use childrens special skin care products; the elderly skin atrophy, dry and thin skin, should choose with oil, moisturizing factors and vitamin E ingredients of skin care products; men should choose mens special skin care products.
③ According to the skin color: when choosing lipstick, eye shadow, foundation, nail polish and other cosmetics, they must be coordinated with their own skin color depth. The person with white skin color, should choose to have the cosmetic that has bask in effect.
④ According to the season: different seasons, the use of cosmetics is also different. In cold season, appropriate choose moist, moisturizing performance strong cosmetics, and in summer, appropriate choose emulsion or powder kind cosmetics.
3. Keep it properly
When keeping cosmetics, you must remember that cosmetics have “six fears”.
Fear of heat: the temperature is too high place should not store cosmetics. Because high temperature can cause cosmetic oil and water separation, paste dry shrinkage, cause deterioration.
Afraid of basking in: sunshine or direct light place should not store cosmetics. Because light irradiation can cause cosmetic moisture to evaporate, certain ingredients can lose vitality, as a result cause deterioration. The ultraviolet ray in the sun can also make some substances in cosmetics chemical changes, affecting the use effect, and even adverse reactions.
Fear of freezing: cosmetics can be put in the refrigerator preservation freezer preservation, can not be put in the freezer preservation. In the cold season, it is not appropriate to put cosmetics outdoors or carry them outdoors for a long time. Because freezing can make cosmetics freeze crack phenomenon, and also can appear oil and water separation, texture becomes coarse, produce stimulating effect to the skin.
Afraid of tide: some cosmetics contain protein, easy to occur mildew after moisture. Some cosmetics use iron cover, easy to rust corrosion cosmetics after damp, make cosmetics deteriorate.
Fear of long release: the effective period of general cosmetics is 1-2 years, and the storage period after opening is shorter. Accordingly, cosmetic had better be used up inside effective period, cannot stop stop to use until expire. No matter how good the cosmetics are, and then carefully kept, if over the shelf life, it will be worthless.
Fear of pollution: cosmetics after use must be timely tighten the bottle cap, so as not to invade bacteria propagation. When using it, it is best to avoid using it directly by hand, and you can use clean cotton swabs and other tools. If too much at one time, it can be applied to other parts of the body, not put back into the bottle.
4. Protection measures
Cosmetics is a kind of maintenance beauty product that people apply on the face, because its main ingredients are different, and related to everyones skin characteristics. So there are many people in the use of cosmetics, there will be part of the skin red, swelling, pain, blisters and other conditions, this is cosmetics allergy. Cosmetic allergies are quite unbearable for some people, and in certain situations, allergies can cause embarrassing situations that you dont want to face.
So how do you deal with this accident? When buying some kind of cosmetics, you can ask a professional to help test whether this kind of cosmetics reacts with your skin type. If it is positive, it is allergic; negative is not allergic. After the test results come out, the allergic cosmetics should stop using immediately, find the opposite nature of the liquid for hot compress, neutralization. And need to find a doctor to regular hospital open medicine inside take management. Within 3-4 days, the symptoms of the allergy will be significantly improved. And through this lesson to understand their skin for what kind of cosmetics allergic reaction, later purchase to pay special attention to.
5. Clean in time
Powder has been used to see metal bottom, left outside a circle, use is really inconvenient, lost and unfortunately put the rest of the powder down in toxic mortar, after grinding, add right amount of olive oil and alcohol, continue to stir, until become uniform paste, dig out fill in eye shadow box inside small tin or clean small plastic box, with the back of the big metal spoon pressure, then in ventilated dry, you can continue to use for a period of time. This method can also be used with too deep and too shallow powder, through remixing to revitalize it.
Many colors dont like lipstick, used once or twice dont want to use also in the shelf life of lipstick, but dont like the color, can cut it down in plastic small medicine box, according to the depth of different color arrangement, then use a hair dryer to blow them soft to melt in the box, to use, can prepare a lip brush, mix a few different colors, the effect is really good oh ~ if less color, discarded contact lens box is also a good choice.
Odor powder in addition to the powder, a few pieces of powder placed in the home, it is recommended to take out the powder alone in the transparent self-sealing bag. When using several different effects of powder, you can only use a piece of powder, throw away for a long time, to avoid each piece of powder with dirty, give birth to peculiar smell.
Makeup brush easy to ash a lot of people put makeup brush in the pen holder or on the table, can imagine how much dust will fall every day, and then brush it on the face, in fact, makeup brush best in the brush bag, brush is not much, you can buy transparent plastic self-sealing bag, respectively in the inside and then inserted in the pen holder. The makeup brush should be cleaned regularly, and then it can be stored in such a transparent brush bag. The plastic texture of the brush bag should be soft, so as not to press the brush out of shape. Or use a paper box homemade brush cover, set in the brush head, the purpose of all this is not to let the brush head exposed to the dust.
At home, it is very useful: for example, wipe the bottle mouth of skin care products, which can disinfect them and extend the service life; disinfect eyeliner. Wipe the root of used false eyelashes and remove the glue and disinfect it before business trip. Daily makeup tools are necessary for makeup, but used for a long time will inevitably be contaminated with dust and bacteria, in the cleaning and maintenance of makeup brush, we should pay attention to: choose professional detergent cleaning makeup brush will not affect the use effect of makeup tools, but also can prolong the service life of makeup tools. Spray the beauty makeup brush special cleaning liquid on the brush head, wipe back and forth to complete the cleaning, push back and forth with the fingers, the brush head can restore the natural fluffy state. Do not place wet places (toilets, etc.) and keep them ventilated and dry.
Eeyelash clip two contact with eyelash contact is the dirtiest, after each use it is best to wipe with cotton paper, especially dirty with alcohol cotton can wipe clean. If the rubber pad on the eyelash clip is aging, there are cracks or fracture phenomenon, it is necessary to immediately replace the new rubber pad, otherwise it will break the eyelashes and bring damage to the eyelashes.
9th, Relevant information
1. Current situation of development
Known as the “beauty economy”, Chinas beauty and cosmetics market has made unprecedented achievements after more than 20 years of rapid development. Chinas cosmetics market is the worlds largest emerging market. In just over 20 years, Chinas cosmetics industry has grown from small to large, from weak to strong, from simple and extensive to leading technology and group management, and the whole industry has formed an industrial army with initial scale and great vitality. In the past 30 years of reform and opening up, the sales of Chinas cosmetics market have grown at an average annual rate of 23.8%, and the highest year is 41%. The growth rate is much higher than the average growth rate of the national economy, which has considerable development potential. The circulation channel of cosmetics is also undergoing great changes, especially the retail terminal has undergone unprecedented profound changes. The 12th Five-Year Plan brings consumption to an unprecedented level, and consumption is expected to be the biggest driver of economic growth. The development and innovation of cosmetics retail industry have great potential. Cosmetics channels are diversified, various retail terminals, as well as the whole circulation channels, showing a variety of characteristics, all have their own corresponding market, a part of the target customer groups. Channel is different, also let cosmetics appeared professional line and daily chemical line. And the daily chemical line channel is those like the traditional sales channels, department stores, cosmetics professional market are continuing to develop. In recent years, with the development of chain operating supermarkets, supermarket cosmetics terminals are also showing a trend of rapid development, forming one of the main channels of cosmetics retail. Classic domestic brands with the help of its force in the supermarket channel, just once again ushered in its second spring. The rise of the franchised chain stores has become more prominent in the third-tier and fourth-tier cities, and their market share is constantly increasing. Some cities have even become the mainstream terminal channel of cosmetics sales. In addition, there is also the development of chain enterprises led by manufacturers, which plays an important role in expanding consumption and promoting the innovation and reform of cosmetics circulation system. With the use of new information technology and the Internet, online sales represented by online shopping and e-commerce are surging, and the number of online shopping cosmetics is also showing a trend of rapid development, changing and moreThe new peoples consumption concept and consumption pattern. After the post-70s and post-80s, especially the post-90s become the main force of consumption, the speed of online shopping will also accelerate. See the “Special Consultation Report on the Opportunities and Challenges and Coping Strategies of the Internet for Chinas Cosmetics Industry”. With the acceleration of social development, peoples consumption of cosmetics changes from supermarket to online shopping, making skin care and makeup become an indispensable topic in life. The delicate intuition of makeup look shows a persons spiritual accomplishment, it is the embodiment of personal charm more. As a leader of professional makeup tools in China, Mei has created the unique charm of a new generation of Chinese women
2. Toxicity detection
According to the cosmetic hygiene code, there are 421 chemical substances banned in cosmetics components, and more than 300 chemical substances are limited. Some substances have strong toxicity, mutagenicity, carcinogenicity, teratogenesis, or may cause obvious damage to the skin, mucous membrane, or have special, biological activity not desired in cosmetics. However, there are still some cosmetic formula designers who use banned substances or excessive use of restricted substances in the prescription. It mainly introduces the toxicity and clinical manifestations of some banned and restricted chemical substances.
3. State regulation
The daily operation of cosmetics companies is carried out under the supervision of government departments such as industrial and commercial administration, quality and technical supervision, health supervision, food and drug supervision. What is discussed in this paper is the supervision in the field of product circulation, and other types of supervision are not included in the discussion in this paper.
The two departments of health supervision and food and drug supervision (bureau) are all carried out according to the same set of laws, mainly issued by the Cosmetics Hygiene Supervision Regulations by The State Council, but the implementation of the responsibilities of Guangdong, Shanghai and Beijing is placed in the food and drug supervision (bureau). China implements the examination and approval system for cosmetics production enterprises. There are two aspects. First, the establishment of cosmetics production enterprises needs examination and approval. The regulatory department reviews the factory according to the “Hygienic Standards for Cosmetics Production Enterprises”, approves the factory after passing the examination, and issues the “Sanitary License”. The second is for the implementation of special use cosmetics approval, approval can be produced after qualified, “special use cosmetics refer for hair education, hair dyeing, hair perm, hair, hair removal, milk, bodybuilding, deodorization, freckle, sunscreen cosmetics”. The state has also formulated a number of standards to regulate the behavior of enterprises in the production and sales links after the examination and approval. For example, the Hygiene Standard for Cosmetics is used to regulate the composition and hygiene indicators of cosmetics; the National Standard of the Peoples Republic of China: General Labels for Consumer Goods is used to regulate the packaging labels and instructions of cosmetics. These two departments are the competent departments of the cosmetics industry, and their policy measures directly affect the development of the industry. Their regulation has several possible trends as follows:
The examination and approval system is changed to the record system, that is, cosmetic products and their manufacturers do not need approval, voluntary registration, manufacturers are responsible for the safety of the products, and the state stipulates some prohibited substances.
The manufacturer must be managed by Cosmetics Good Manufacturing Practice (GMP).
Modify the label specification, make the components public and add warning signs. Among these trends, item 3 is the fastest possible implementation, and the new labeling standards have been revised and are in the approval process. Belong to the management of these departments and the “cosmetics advertising management regulations”, but after the “advertising law”, the health administration is less in these aspects.
The industry and commerce administration (bureau) is responsible for the economic order management in the circulation field. The laws we often apply are the Anti-Unfair Competition Law, the Law on the Protection of Consumer Rights and Interests, the Advertising Law and so on. These laws regulate some behaviors of operators, such as banning fake and shoddy products, local protection and false propaganda. A business operator shall not use advertisements or other methods to make false publicity on the quality, composition, performance, use, producer, term of validity and origin of the commodity. A business operator shall ensure that the commodities or services provided by it meet the requirements for the safety of personal and property. For commodities and services that may endanger the safety of people and property, true explanations and clear warnings shall be given to consumers, and they shall explain and indicate the methods for correctly using the commodities or receiving services and the methods to prevent the occurrence of harm. Prohibition false propaganda, indicating efficacy requires scientific proof, can not use absolute language, and appropriate warning is the key project of the industry and commerce to our industry, which is also the common feature of these laws.
Quality and technical supervision (bureau) the agency is in accordance with the “Product quality Law”, “measurement Law”, “Standardization Law” and other laws and regulations to exercise the power. According to the “Regulations of the Peoples Republic of China”, when the cosmetics factory is established, need to pass the factory examination, get the “industrial product production license” can produce. In the process of making products, enterprises must produce their products according to certain standards, which may be national standards, ministerial standards, industry standards and enterprise standards. These standards involve more than 20 cream, lotion, face lotion, and so on. In order to confirm the characteristics of the product, the inspection of the product needs to be carried out according to the fair method, including the use of instruments, instruments and inspection methods. The implementation is “Standard Inspection Method of Sanitary Chemistry of Cosmetics”, “Net Content Measurement Inspection Rules of Quantitative Packaging Goods”, “General Test Method of Cosmetics”. The quality and technical supervision department will irregularly check on the door according to the needs, and will also carry out spot inspection in the circulation field.
4. Skinescare care products standards
Cosmetics is known as a kind of chemical products, it belongs to the fine chemical industry, mainly refers to daub, spraying, evenly distributed on the surface of the human body, such as hair, face, neck, armpit, nails, lips, teeth, in order to achieve clean, maintenance, beauty, modification, change the appearance, make people keep good condition for the purpose of chemical industrial products or fine chemical products.
10th, Matters needing attention
When buying cosmetics online, you must carefully check the enterprise name of the product, production license number, production date, validity period, use method, and matters needing attention. You can log in the “Data query” and “Cosmetics” column of the National Medical Products Administration to inquire about the real situation of the products. When buying products, we should pay attention to asking for invoices and shopping vouchers, leave the real name and contact information of the other party, and keep the relevant chat records and effective evidence to protect our rights. At the same time, should try to choose to complete licenses, a fixed business shops, supermarkets and legal websites to buy cosmetics. Cosmetics labels are an important way for consumers to understand the basic information of products. In order to ensure consumers right to know and product compliance, according to the relevant laws and regulations in China, domestic cosmetics labels must be complete, clear and accurately marked with the following contents:
- Chinese name of the product, registration certificate number of special cosmetics.
- Name and address of the registrant and the applicant.
- Name, address and production license number of the production enterprise.
The standard number of product implementation: including the registration approval number of special cosmetics or the record number of ordinary cosmetics, and consumers can query the product registration and record information in the official channels of the National Medical Products Administration according to the number.
Full ingredient list: the list of all ingredients contained in cosmetics is arranged in the order of decreasing content.
net content.
Service period: cosmetics production batch number and deadline use date or production date and shelf life.
usage method.
Necessary safety warnings: such as possible allergic reactions or inappropriate people.
The State Food and Drug Administration has issued a popular science article to remind the public to avoid buying cosmetics that violate the rules, such as “medical whitening”.
“Fast whitening”, “seven days white”, “medical whitening” illegal declared the state food and drug administration, said that if consumers buy whitening cosmetics should be through formal channels, buy product labels must have the state food and drug administration product approval number, such as approved in 2021 domestic freckle whitening products for “G2021XXXX” makeup, imports for “the makeup into word J2021XXXX”, also can through the state food and drug administration website or national bureau “cosmetics regulation” APP check the product registration information and the actual label information consistency. Consumers must avoid buying labels have obvious violations claim products, such as “rapid whitening”, “seven days white”, “medical whitening”, etc., because some fake and inferior products through these false claims stimulate consumer purchase desire, behind the claims often suspected of illegal add, add hormones and lead, such as illegal banned substances, repeatedly use hormone products can make the skin abnormal sensitive, become “hormone face” cause dependent dermatitis, serious harm to the nervous system. In addition, the article also suggests, consumer must choose the product that suits oneself skin quality according to the seasonal characteristic, the consumer of sensitive skin is used after local skin trial. Read the product instructions carefully before use, especially some warnings. Symptoms such as skin swelling and itching after use should be stopped immediately, and medical treatment should be sought in time.